The Devil Wears Primark

I love my fashion and I like good quality garments that are reasonably priced. Shops like Mango, Zara, Oasis, H&M and the divine asos.com are my cup of tea. I will put my hands up and say honestly that I have never been a fan of Primark. What with their cheap and dubious quality products. Last year I was very bemused and shocked when thousands of so called fashionistas or bargainistas hysterically descended upon Oxford Street to get their grubby mitts on items in the new store. The launch of what is now the flagship store of 'Primarni' became a pivitol of cheap and throw away fashion with chains such as TK Maxx and Peacocks following suit. However as we all know, with every success comes a backlash and boy did it sting when the eco tree huggers came out in full force demanding to know exactly how these shops could sell clothes at such cheapo prices and still make a profit. Accusations of child labour and sweat shops in Asia were bandied about around the same time as every Tom, Dick and Harry became very concerned about the plight of the Ozone layer. Pretty soon every council in the country had a green agenda that told us to recycle, recycle and recycle. Celebrities such as Cate Blanchett, Natalie Portman and Gwyneth Paltrow attached their name to eco causes and books such as Green is the New Black by Tamsin Blanchard sold by the bucket loads. Pretty soon ethical fashion was cool and the bargain basement clothes were not. Channel 4 are hot on the heels of this amazing transition with a new show called The Devil Wears Primark, where they send the over exposed and over rated model cum presenter, Alexa Chung to investigate the goings on at Primark. They even go as far as to set up a fashion sweat shop in the West End that is staffed with volunteers to see how they cope under such conditions. I have only seen the adverts for this show but it looks like a corker.

The Devil Wears Primark airs this Sunday at 9.00pm on Channel 4.