His work has always been eye-catching, transgressor, sometimes even unpleasant, but always realistic. He is always next to the discriminated, telling the things from his own point of view, what makes him a different photographer. After working for Benetton, the brand which brings him the success, now he is doing a new campaign with another Italian brand, No-l-ita. Obviously, it is against the anorexia, an illness which unfortunately is very related with fashion, for a lot of people the main guilty of the false beauty myth of our times. This week is the Milan fashion week, and because of that, this ad appears in "La Reppublica", an Italian newspaper, and also in big noticeboards in several cities of Italy. The ad is supported by the Italian Ministry of Health.
No-l-ita pictures by EL PAIS and LA REPPUBLICA
Pictures from his period at Benetton
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