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Tuesday, July 17, 2007

The Customer is Always Right

A glossy magazine is just what any lady needs to cheer her up, something to read in the bath or curled up on a sofa. Take a look in a newsagent and you will see magazines that cover the walks of life. There are consumer magazines aimed at a particular niche like Marie Claire, Vogue and Elle and there are business publications like Estate Gazette, Media Week and Accountancy Age. There is also the customer magazine; this is where a business like BT or IKEA contract a specialist publisher to produce a magazine that they will send out to their customers or distribute inside their store. Thousands of titles are published every month such as The AA magazine and SKY-The magazine. The ones I like the best are Desire which is produced by Debenhams, Dare from Superdrug and the new ASOS magazine. Dare which was formerly known as Spirit was distributed free in the Superdrug stores every month and kept us up to date with the latest in beauty news. However since early this year it has been revamped, buffed up and now goes under the new name of Dare. Oh and also has a new price of 50p. The ASOS magazine has taken the lead of Glamour and gone for the mini me size; it is cute and packed with news and features on fashion and beauty. These magazines are very top notch and very inspiring.

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