Wrangler Fall/Winter 2010 Collection - Wild at Heart!

Wrangler, being one of the three biggest denim brands with a hundred years of denim heritage, is now bringing the spirit of personalization, DIY mentality, and spirit of independence in its newest collection - Wrangler "Wild at Heart" Fall/Winter Collection.

Founded in 1909, Wrangler is firstly named Blue Bell and rooted as a workwear company specializing in Overalls, and renamed as Wrangler in 1947 which means �Worker� and has delivered denim innovation and authentic craftsmanship devoting to denim history.

The "Wild at Heart" concept was taken from Kustom Kulture, an American subculture from the 50s to 70s.
The campaign shoot took place at an urban car yard and the gas station, which set a perfect stage to showcase the brand�s genuine identity.

In the photos below you'll see a Wrangler couple searching for parts for their old Chevy everywhere and after that, they bring along the parts they needed and working intensely in their workshop trying to fix the vehicle on their own, together with the typical hair style, turn up jeans and customized vehicles.

Delivery One � Thrill of Speed, motor racing inspiration: twin stripes, the snakehead customization as artistry: contrasts and craftsmanship Americana: fast and furious.

Delivery Two � Engraved Life, engraving is the major theme. Self expression etched into a garment as wisdom lines of face. The lived-in look. The wandering spirit.

Delivery Three - Working Heroes, an object of strength: robust, warm, reliable and ready for action. Heavy construction. Purpose and nobility. Burnt tones, dirty washed. Courage under fire.

Check out the Wrangler fall/winter 2010 collections at Wrangler stores.

For more information about Wrangler, please visit www.wrangler-ap.com

Fashion Bite: Denim White

With Summer approaching for the other half of the world, what better way to welcome the sunshine than in a crisp pair of white jeans.

Whitney Port showed us that white isn't just reserved for summer's baby-doll dresses, teaming her white Work Custom jeans with a jester-style beaded sweater and black buckle boots.

Hilary Duff kept her white denim youthful with a Harlow Watercolor tank and a classic Louis Vuitton Damier Azur Speedy handbag.

Michelle Williams and her gorgeous daughter, Matilda, were out walking wearing matching cross-body satchel bags. Michelle smartened the look up with classic Ray Ban wayfarer sunglasses, crisp shirt and pastel pink ballet flats.

Vanessa Hudgens of High School Musical and nude photo scandal fame, is one of the new generation trendsetters. Always seen in the latest must-have she wore her light denim with her CC skye chain bracelets, Christian Louboutin Heels and a best-selling Botkier Morgan fringe bag.

Always one to make a statement that usually requires minimal clothing, Pamela Anderson has been bringing the fashion goods ever since she signed up as face of Vivienne Westwood. Miss ex-Tommy Lee/Kid Rock/Rick Salomon looked unusually put together in an all white ensemble with Prada Spr 17 IS sunglasses and a covetable Hermes Birkin Bag in White.

Wide legs: It's Jean-etic

This season 70's influences have seen us wearing oversized sunglasses, fringe boots and fur jackets. So it's no surprise that ankle swaying flare jeans have come back as the new direction in denim styles. Due to the fact that skinny jeans have had a good 5 years in the limelight, more and more celebrities are reverting back to the classic.

Recently Jessica Alba, Victoria Beckham, Paris Hilton and Claudia Schiffer opted for dark flared jeans teamed with oversized sunglasses to give them that ultimate 70's look. While Nicole Richie, Katie Holmes and Miley Cyrus prefer casual light washes with extra slouch. Whether you prefer dark and dressed up or light and casual, it is definitely time to embrace the trend.

It's a Match!

Back in the day the ever so important rule was to match your shoes to your bag. Fast forward a couple of decades, and now it's all about matching your jeans to your sunglasses!

Recently reality TV star and designer, Lauren Conrad was easily spotted out shopping wearing fire engine red skinny jeans and sunglasses to counter match.
Whilst taking her kids to the park, the queen of coordination, Victoria Beckham, showcased this look. She teamed her bright yellow DvB aviator shield sunglasses with a stunning pair of DvB bootcut jeans in a blinding shade.

Now you don't have to worry about restricting your outfit to one key piece because now you can have two!

My first love

Denim jacket. A garment so obvious, so simple, so unisex and so universal. Everyone has one, wherever you live in. Denim is the best symbol of the Industrial Revolution, one of the first materials which start being produced massively for those workers at the factories. Afterwards it became a symbol of rebelliousness, and currently is the must-have of the season. It was one of the first garments I bought by my own (I mean, without my mum telling me what to buy) when I was 13-year-old. I felt so cool with that new garment, incredibly I still can wear it! - the picture is down-

The gold rule is not to wear it with denim skirt/jeans. It is one of these basics you are never tired of. I haven't worn it for a while, so now, I am looking forward to wearing it all the time. It's so comfortable, especially when going to the lessons because in the morning it's a bit cold, but then, in the evening weather is so hot! and the denim jacket is not heavy to carry, so, perfect for spring.

SJP




Kirsten Dunst

La chaqueta vaquera es una prenda tan conocida universalmente que sobra cualquier presentaci�n. Todo el mundo tiene una, da igual donde vivan. El tejido denim es el s�mbolo por excelencia de la Revoluci�n Industrial, fue uno de los primeros tejidos que comenz� a producirse en masa para aquella poblaci�n que trabajaba de sol a sol en las f�bricas. Tras este primer contacto, el denim se convirti� en un s�mbolo de rebeld�a, y ahora la chaqueta vaquera es LA prenda de la primavera. A m� me encantan estas chaquetas porque fue una de las primeras cosas que pude comprar sin la supervisi�n/consentimiento de mi madre, y cuando la compr� me sent� tan bien (ten�a 13 a�os) que todav�a ahora le guardo un gran cari�o.

La regla de oro es no pon�rsela con nada que tambi�n sea de denim, es decir, ni pantalones ni faldas vaqueras. Es uno de esos b�sicos con may�sculas de los que nunca te cansas. Sirve para ir a clase, para salir por la noche... Estos d�as son perfectos para hacerse con una (si es que no la tienes ya) porque el tiempo ya no es demasiado fr�o, y est� justo para el grosor de esta chaqueta.

Cameron D�az


my own, from Benetton

Flaring up are we??

Ahhhh it's so freshing to see celebrities embrace the comeback of the 70's flare and bootcut jeans. Although skinny jeans are pretty much her to stay-there is an undeniable feminine quality about flares.

It's re-emergence was seen on international catwalks last year by designers such as Balmain. Thus this season saw an influx of designers pressing for the style to be included in their new collections, and trust fashion icons such as Victoria Beckham and Nicole Richie to make flaring up look so good.

Pint sized Nicole Richie teamed her faded flares with a loose white tee, wavy hair, oversized vintage style sunglasses and one of her beloved Balenciaga Motorcyle bag. She kept it casual and OOHH so cool.
Still looking ever so posh and polished, Victoria Beckham wore her flares from London to L.A. She wore her own line of DvB jeans and sunglasses and pulled the look together with a rip back sweater, Giorgio Armani oversized tote and nude Louboutin heels.
Then later on she was seen emerging out of a studio in blotch print flares again. Victoria wore them with a beige Marc Jacobs cashmere sweater, Louboutin heels and DvB aviators. She also toted around a lovely oversized Miu Miu patchwork bag on her tiny little arm.

This bag was featured in the Miu Miu campaigns featuring Kirsten Dunst.

If these hot mammas can't make you get back into your flares, then you must be blind.

Victoria Beckham out and about with Little Cruz

It amazes me how Victoria manages to make a tank and jeans look so polished and put together, but what i like most is she is one of the few celebs moving away from skinny jeans.

Although skinny jeans are sleek, like all trends, it gets tiring to wear over and over again. So I'll be bringing out my straight leg and boot leg styles soon, but unlike skinny jeans these styles only seem to look good on me when I'm wearing heels...ahhhgg the dilemmas of being short!

Oh and the sunglasses Victoria seems to be wearing in the second photo seem to be a new model, purple with gold detailings in the centre and temples...is this a preview into what we might expect in her new season DVB collection??

Vanessa Hudgens- bringing loose fit back!

The fall 2007 runways saw designer bringing flares back on the scene with designer such as Balmain and Jil Stuart designing pants with that extra bit of swing.

The full-on flare was embraced by celebrities such as Hilary duff and Rachel Bilson, but this season others have preferred a style in between.

Straight leg and light flares seem to be preffered by celebrities including high school musical star, Vanessa Hudgens, Victoria Beckham and Kate Bosworth.

It will be interesting to see what the new style will be, even though i still love my skinny jeans.

Cheap Monday Autumn Jeans Collection.

Cheap Monday's Autumn Jean collection, is far from the ordinary, with many styles only suitable for those who are a bit more gutsy when it comes to trying new styles. The collection includes many prints, staining and splashes of spontaneous color which are suitable for those with a more flamboyant side.

Although the jeans are a creative take on a classic pair of jeans, i think i would rather stick to a simple pair of block colored jeans. What do you think of Cheap Monday's current collection?

In Norway

Oh my god, i have been dying for some peace and quiet since i arrived here in Norway. i didn't realise how addicted to the Internet i was until now, its kinda become a drug. Well anyways i am currently in Bergen Norway which is a fairly relaxed city, people are friendly, easy going and very active. I have been doing some shopping, going to all the touristy sort of places and eating eating and eating (i know i know i am going to get fat, but its the holidays).

Hopefully i will be able to post from here, but the Internet is always in use by someone.

Anyways as you all know colored jeans are making a come back, but i have noticed many girls on the streets wearing white jeans and it's kinda refreshing from the traditional blue jeans. In Australia you don't really see many people wearing white jeans because:

a) Stains in any color show up in an instant and in hotter weather white can be ruined quicker.

b) You have to take extra care to keep white jeans looking newer for longer.

c) Disguising what style or color underwear your wearing can be a problem in light colored jeans.

d) Lets face it, white clothing can be cruel. It shows off every curve and makes you look wider than you are.

BUT two British celebs don't seem to care. Prince Williams ex-girlfriend Kate Middleton and Victoria Beckham flaunt their thin-pins in tight white skinny jeans, and they both pull them off well. I have always had a paranoia about wearing tight white jeans, but maybe I'll try it some day soon.