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Sunday, February 8, 2009

SHOWstudio: Synaesthesia


First off, I just want to thank EVERYone for their kind comments about my fashion156 competition entry/design. It means a lot, but I don't want to 'jinx' myself - apparently the results will be announced in a week or so...





I've been browsing through the archives of SHOWstudio; some of their past (and present) work is simply amazing, but one project I remember using for research at university was The sound of Clothes: Synaesthesia. Although it's a very interesting concept, it is admittedly a little beyond me:



'Over the Spring '06 season, SHOWstudio is embarking upon a series of projects devoted to exploring 'The Sound of Clothes'. Continuing our commitment to re-thinking mainstream fashion editorial, we believe fashion audio to be a genuinely new frontier. Beyond overlaying imagery with non-specific sound - such as favourite songs or ambient music - the aim of The Sound of Clothes series is to explore a range of audio possibilities, such as discovering the actual sound a garment makes.'




The clothes in question are from the SS06 collection of Nicolas Ghesquiere, for Balenciaga. They photographed the delicately layered clothes on a lit-up mannequin, displaying the immense technical skill which goes into making such garments. What makes this even more astonishing is that, apparently, the below images are Polaroids!









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