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Friday, October 26, 2007

The Golden Age of Couture

The V&A Museum of London is currently offering the exhibition "The Golden Age of Couture: 1947-1957". I am looking forward to going there, but I don't have any spare time so I have to be happy with checking in its website. For my surprise, the information there is really complete, and I feel honestly well about watching these awesome dresses, despite I am thousands of kilometres far from them.

"The launch of Christian Dior's New Look in 1947 marked the beginning of a momentous decade in fashion history, one that Dior himself called the 'golden age'. Celebrating the end of war and the birth of a new era, it set a standard for dressmaking and high fashion that has rarely been surpassed.
In Paris, couture houses such as Balenciaga, Balmain and Fath attracted worldwide attention for elegance and glamour. London was renowned for formal state gowns by court dressmakers and impeccable tailoring by designers like Hardy Amies.
The production of couture was important to the prestige and economy of both France and Britain. While traditionally catering for wealthy private clients, the couture houses also sought new markets. As the decade progressed, they created perfumes, opened boutiques and licensed their designs to foreign manufacturers. By the late 1950s, the leading couture houses had become global brands".
(Text from the website of the V&A Museum).


If you are going to London before 5th of January, I strongly recommend you going to visit it.







Givenchy



Balenciaga


Dior


Roger Vivier


All the pics are from the V&A website


P.D. The exhibition's official book, on amazon, it's a high-quality compilation of the best garments from that decade.

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