Mary-Kate and Ashley Olsen have gone back to their fashion roots by re-creating an affordable fashion line for their adoring fans. The new line is named Olsenboye- 'Olsen' following their surnames and 'Boye' as a homage to their norweign ancestrial surnames, which is both fitting and meaningful.
The new line previewed on ABC News and will be exclusively stocked at J.C Penney and in their own words it is targeted at "tweens & teens", priced at between $20 and $50 a piece. It will be officially available in February 2010 and will feature a few key pieces including denim jeans and easy to wear plaid shirts that go beyond their target market and wearable by any age group.
Mary-Kate and Ashley hit the road in a customised truck in order to sell a few pieces from their preview collection where all proceeds go to charity. On the bus the sisters kept it fashionable as always wearing matching oversized coats. Ashley looked polished in her studded Prada T-bar heels and the infamous Chanel 5018 half-tint round sunglasses. Mary-Kate was eclectic in her Harem pants, platform booties; mismatched jewelry and the new must have Dior Diorette cat-eye sunglasses.
With three fashion lines including The Row, Elizabeth and James and now Olsenboye, these two never fail to impress me.
If you missed the Olsen Twins promoting their line on ABC News, then here is the link to it on Youtube.
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