On the eve before the BBC launches the fashion extravaganza, British Style Genius, Channel 4 in the shape of T4 get in there with their new kid on the block, Frock Me. Fronted by (yawn) Alexa Chung and wonder boy designer, Henry Holland, Frock Me prides itself on being more irreverent and aimed at a younger crowd - well according to Alexa anyway. To sum it up, T4's latest focuses on the relationship between fashion and music which is kind of cool as that is something that fascinates me a lot. It is also a theme that the media find fascinating hence the creation of the starry event, Fashion Rocks combined with the amount of music artists who have ventured into the fashion business.I am not sure what I was expecting from this show but as it is on T4, which is Channel 4's younger and cooler sister, I had high hopes. However, I was left feeling very disappointed, yes the show has a lot in it such as tips on how to customise your own clothes, interviews with celebs and heading to a different city each week to find Britain's wannabee stylist. Each show has a different theme and this week's one was rock and roll jeans and how to wear them. However, it all seemed so samey and very much like a rejigged form of The Clothes Show in fact if it wasn't on Channel 4, I would have thought I was watching The Fashion Show with a new line up. There was nothing cutting edge about it at all; what show about fashion does not feature celebs sharing style tips and show a roving reporter hounding people on the street? A big fat zero for originality. Even the concept is old hat as we all know that the Frock Me brand was created four years ago as a vintage fashion event where all the top vintage dealers in the country sell their wares. Taking place in London and Brighton, it is now one of the hottest events in the calender. If you are lounging around on a Sunday morning with nothing to do then I would say tune in but other than that I wouldn't bother. They don't call T4 hangover TV for nothing.
