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Sunday, March 21, 2010

Win a Lavish Cannes Film Festival Weekend

French film producer/director and quintessential playboy Jacques D'Azur has reportedly disappeared while vacationing in the South Pacific. Jacques set sail on his yacht 'Bridgette et Anna' off Tahiti. After brief radio contact, there has been no further signs of Jacques or his yacht.
Jacques D'Azur has been a fixture in the French film world for over 30 years, and is well known for his lavish lifestyle and parties during the Festival De Cannes.
D'Azur, The King of Cannes, is a fictional character, meant to depict the lifestyle of the Festival and we're hoping you can help us find his heir.
With his last will and testament, D'Azur indicated an heir to his lavish weekend at the Cannes Film Festival, but the name of the rightful heir on the will is illegible. An extensive search is under way to find the rightful heir to take Jacques� place at this year�s Festival and we're taking to blogs and Facebook to find the person who will take his place.
Contests are fun, especially Cannes-related ones! So, I wanted to introduce this very fun and clever campaign by Stella Artois to find the heir to the "King of Cannes."
The campaign centers around this fictional character and the whimsical lifestyle he led and at the end, we are going to give someone a chance to live the extravagant life of Jacques at this year's Cannes. Everything begins with video reading of the will combined with Facebook integration as the official call for would-be successors.

Link to will on Facebook - enter here!
The trustee is also taking the call to Twitter and Facebook. You can find additional pictures of the legendary Jacques d'Azur on his Flickr page.

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