CrazySexyCool - H&M and Chanel

Ok it's advert time. Last week The Guardian published it's viral video chart which is a list of the 20 most blogged about viral videos. Leading the pack was the Phillips Carousel Commercial which is an avant garde film made by top music director, Adam Berg. Other videos on the list were the trailer for the Chanel film, the advert for the NYLON and Urban Outfitters collaboration, the HP advert which is kind of cute and the Adidas House Party one which I blogged about here. Funnily over the weekend two adverts caught my eye and had me transfixed and I thought I would share them with you.

Matthew Williamson for H&M
In the past I have not really taken much notice of Matthew Williamson, aside from his love of bright colours and Sienna Miller, I know very little about the man. So his new line at H&M meant very little to me. However, this advert really made me sit up and take notice; it is everything that you associate with British creativity; arty, quirky, funny and totally anti-establishment. I especially love the bit where the model walks off the pages of the magazine. That is just awesome.

Check it out and tell me what you think.



The new Chanel No 5
I have always had a soft spot for doe eyed Audrey Tautou since I saw her in Brit film, Dirty Pretty Things. The cinematography in this advert is wonderful and the views of Paris and Istanbul are exquisite. I am also loving the sexy jumpsuit that she is wearing at the end. Go Audrey!!



Also check out the lowdown on the making of the new T-Mobile advert which was filmed in Trafalgar Square last week. The sweet Angel from A Taste of Angel Cake fills us in here.

Adidas House Party

Now we all love that T-Mobile advert with people getting down at the train station but another commercial that has grabbed my eye is the Adidas house party. The three striped brand is celebrating 60 years in the business by throwing a huge house party and inviting celebs such as David Beckham, Estelle, Russell Simmons, Kevin Garnett, Missy Elliott, Katy Perry, The Ting Tings and skate boarder Mark Gonzales. Performing at the event are Norwegian hip hop band, Madcon with their hit single, Beggin. I really love the pop cultural references in the ad such as the graffiti, kids on skate boards and also on motorbikes. The ad is directed by Nima Nourizade who has made music videoa for Lily Allen and Mark Ronson. The advantage to Adidas not being as huge as Nike is that they hold a sense of allure and individuality. This gives them a sense of coolness that Nike could never match hence their strong affiliation with hip hop. The concert where Run DMC got everyone in the crowd to wave their Adidas sneaker in the air is legendary.

Check out the prologue of the advert below where we see the celebs being invited to the jam.

This scene below is where Kevin Garnett is challenged in a card game - the break dancing scene at the end is wicked.

It does make me wonder where creative agencies will go next with their concepts, they seem to be pushing the boundaries a lot and coming up with amazing stuff like the Virgin advert that never fails to blow me away every time I see it - which I wrote about here. Combine that to the T-Mobile ad that always makes me smile and the glamorous Marks and Spencer ones and adverts have become a lot of fun to watch. Spot al the celebs in the adverts and let me know if I have missed anyone out.