Grab a Cup of Cocoa Diaries

Entertainment editor by day, blogger by night and a devoted mum and partner, Keysha Davis is certainly juggling a lot of balls. Her blog, The Cocoa Diaries offers the perfect blend of entertainment and pop culture from a Black British perspective. Set up over a year ago, this delightful blog covers entertainment, fashion, beauty, community, film & music. Basically if it's hip and happening you will find it in The Cocoa Diaries.

What made you start blogging?

I was inspired by the work of others. I�ve been an avid reader of blogs for a few years now, and decided to take the plunge and start one of my own.

Describe the concept behind The Cocoa Diaries?

When I first started out there were tonnes of blogs dedicated to entertainment and popular culture, but very few focused specifically on Black British culture. So I decided that that would be my niche. The ethos of The Cocoa Diaries is a celebration of Black British people and culture. It just so happens to coincide with a time when Black artists in the UK are doing particularly well. New artists like VV Brown, Laura Izibor and Shingai from The Noisettes are rightfully receiving lots of plaudits and media attention. And then you have the likes of Dizzee Rascal, who has just secured the No.1 spot and has the fastest selling single this year. That�s a huge accomplishment. Particularly when you consider that he started off as an underground artist. I want to be there to capture all these moments.

How do you think bloggers have made an impact on the media?

Blogs have impacted the media immensely. The speed at which bloggers can get information out to the general public means they have one up on traditional media. Alongside blogging, I am also a magazine journalist and I often use blogs as a port of call, especially when writing entertainment type articles. I do believe the two can co-exist though. I love the honest, subjective nature of blogging, but I also couldn�t survive without well researched, objective journalism.

What do you do when you are not working on your blog?

Running around like a headless chicken, pretty much. I work full time and have a four year old son so I�m one busy, harried and tired lady (who drinks far too much Red Bull). Aside from work stuff, I like to spend time with my fianc� and child - we�re quite a football mad household so there�s often plenty of screaming and shouting at the TV when Arsenal are playing. I also like to read novels, although I really don�t get enough time to do so. And then there�s netball. I�m part of a team and we play in a league, so I spend a couple nights of the week training and competing in matches.

Describe a typical day.

By day I am the entertainment editor for Pride magazine. I spend my day editing pages, writing articles, conducting phone interviews, and fielding calls that range from disgruntled readers who haven�t received their subscription in the post, to young girls who want to become a model. We are a very small team so it�s a very fast paced environment that can get quite crazy and stressful. By night I switch into mummy mode. That means cooking, bathing and bed time story, before usually dozing off myself (laughs).

What are your favourite glossy magazines?

To be honest I don�t read glossies as much as I used to as I�m always on the Internet. I subscribe to Glamour and I buy Grazia and Look occasionally when I fancy a quick read on the train. I occasionally pick up Essence if I like the person on front of the cover, and that�s about it.

Name five blogs that you read religiously.

Madnews, Aliyasking, Harlem Loves, Waltzing Matilda and London Fashion Trends of course.

How do you see The Cocoa Diaries evolving over the next two years?

I�d like to see it evolve into a lifestyle online magazine . So essentially that means more frequent posts, interviews and features. My main issue is time, or lack thereof, so I am hoping to work with an editorial intern over the next few months to get more content out there. Ultimately I�d like to see The Cocoa Diaries recognised as a formidable brand. In my opinion traditional Black British media outlets still don�t fully recognise the benefits of online publishing, so it�s definitely something I�d like to fully explore.

Maga-holic

There was a time a few years back when I used to buy every magazine out there. Cosmopolitan, Company, Marie Claire, InStyle, New Woman - they all came home with me. Now I have toned it down a bit and only buy a couple of titles. There is Glamour which I took out a subscription to a few years ago and never got round to cancelling. Glamour is famous for being the publication that had the balls to be different from all the other mags out there. While its rivals were A4 sized, Glamour came in a A5 format that was designed to fit in your handbag. Clever eh? How could any respecting woman resist that? Unfortunately, Glamour has not maintained the standards of its earlier years and the articles are looking old and a bit samey so it will be goodbye to them soon. I also like Elle and Marie Claire - well what I mean is I like the look of them till an hour later when I have ploughed through and realised how crap and totally useless both magazines are.

I don't touch Cosmopolitan because the poor old thing reminds me of an out of date pub that is in desperate need of a lick of paint. In the 70s Cosmo was the voice of post modernist women and published articles on career and marriage while cajoling women that they could have it all. The publication was also a pioneer in awakening women's sexuality and held bold articles. In fact Cosmo was seen as the magazine that you bought if you wanted to know how to cook a three course meal and perform a blow job. Sadly Cosmo's circulation is no longer what it was in the 70s and 80s and is now just seen as just another magazine while other titles like Marie Claire, Glamour and now Grazia have surpassed it. Ah, Grazia; described by a media honcho as a woman's guilty pleasure. It is like bad men and alcohol, fantastic at first till you realise that it is simply not good for you. Upper class fancy magazines like Vogue, Tatler and Harpers do nothing for me. All fur coat and no knickers with very few articles of interest. The magazines that I do have time for are Psychologies, Easy Living and Happy. Also magazines that come free with the Sunday newspapers are pure class; Stella with The Sunday Telegraph, YOU with The Mail on Sunday, Style with The Sunday Times and Observer Woman are all gorgeous publications that remain in my collection. Yes, sometimes the best things are for free. What magazines do you guys read? Picture from The Observer website