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Showing posts with label easy living. Show all posts
Showing posts with label easy living. Show all posts

Wednesday, June 11, 2008

Eve

I am really liking the new revamped Eve magazine. To be honest, I was never a fan of the old look and lumped it in with Easy Living, Good House Keeping and all the other frumpy mags. The publication was launched in 2001 by BBC Worldwide who went on to sell the title to the mighty Haymarket. However, Eve struggled to make it's mark amongst the likes of Red, Cosmopolitan and Glamour and co. So what does a glossy mag do when they are going through a rocky patch? Go on have a guess. Yep that is right, they have a relaunch; new editor, new look, fresh content as well as a new size to boot. Newbie editor, Nic McCarthy has injected a breath of fresh air into the publication with profiles on dynamic business women, features on relationships as well as gorgeous fashion spreads. The hardcore readership of 30-plus women also have the choice of a travel size or a larger one. Let me tell you; it is good!�

Check out their cool website here.�

Thursday, May 10, 2007

Maga-holic

There was a time a few years back when I used to buy every magazine out there. Cosmopolitan, Company, Marie Claire, InStyle, New Woman - they all came home with me. Now I have toned it down a bit and only buy a couple of titles. There is Glamour which I took out a subscription to a few years ago and never got round to cancelling. Glamour is famous for being the publication that had the balls to be different from all the other mags out there. While its rivals were A4 sized, Glamour came in a A5 format that was designed to fit in your handbag. Clever eh? How could any respecting woman resist that? Unfortunately, Glamour has not maintained the standards of its earlier years and the articles are looking old and a bit samey so it will be goodbye to them soon. I also like Elle and Marie Claire - well what I mean is I like the look of them till an hour later when I have ploughed through and realised how crap and totally useless both magazines are.

I don't touch Cosmopolitan because the poor old thing reminds me of an out of date pub that is in desperate need of a lick of paint. In the 70s Cosmo was the voice of post modernist women and published articles on career and marriage while cajoling women that they could have it all. The publication was also a pioneer in awakening women's sexuality and held bold articles. In fact Cosmo was seen as the magazine that you bought if you wanted to know how to cook a three course meal and perform a blow job. Sadly Cosmo's circulation is no longer what it was in the 70s and 80s and is now just seen as just another magazine while other titles like Marie Claire, Glamour and now Grazia have surpassed it.
Ah, Grazia; described by a media honcho as a woman's guilty pleasure. It is like bad men and alcohol, fantastic at first till you realise that it is simply not good for you. Upper class fancy magazines like Vogue, Tatler and Harpers do nothing for me. All fur coat and no knickers with very few articles of interest. The magazines that I do have time for are Psychologies, Easy Living and Happy. Also magazines that come free with the Sunday newspapers are pure class; Stella with The Sunday Telegraph, YOU with The Mail on Sunday, Style with The Sunday Times and Observer Woman are all gorgeous publications that remain in my collection. Yes, sometimes the best things are for free. What magazines do you guys read? Picture from The Observer website