Giorgio Armani has made a deal with the devil, a deal that made him loose his essence. Lady Gaga attended yesterday the MET ball in Armani. Was that Armani? Even if on his website it is said that Armani's spring/summer collection is inspired by Body Art, later it is mentioned that
This season Giorgio Armani creates a collection of pieces empowered by their cut and construction, essentially disciplined but at the same time possessing that special equilibrium achieved through perfectly balanced contrasts � exuberant, head turning, sumptuous. These styles are rich in colour and reference, texture of fabric (satin, taffeta, silk with stiffeners clad in double chiffon to support the structure) and elegant embroidery.
It is this perfectly judged fusion, where the dress has been taken apart and reconfigured without sloppiness or fluttery detail, which brings to mind an eccentric purity derived directly from the Bauhaus. With its pared down look, the geometric formula of the skirt creates movement and emphasises the three-dimensional form of the body, the shoulders slightly prominent or, for a more defined shape, precisely cut at an oblique angle. To underline the prevalence of short compact shapes, shorts are occasionally worn under svelte tunics
It is this perfectly judged fusion, where the dress has been taken apart and reconfigured without sloppiness or fluttery detail, which brings to mind an eccentric purity derived directly from the Bauhaus. With its pared down look, the geometric formula of the skirt creates movement and emphasises the three-dimensional form of the body, the shoulders slightly prominent or, for a more defined shape, precisely cut at an oblique angle. To underline the prevalence of short compact shapes, shorts are occasionally worn under svelte tunics
*Armani spring/summer 2010You cannot really appreciate the cut or construction on this kind-of-jumpsuit but let's be honest, it is truly head turning. What is the aim of this outfit? The fast consumer society in which we live has speed up the metamorphosis: Lady Gaga is the natural heiress of Madonna. Madonna used to renew her look every time she had a new album. Lady Gaga radically changes her look every time she appears on stage. But was it necessary for Armani , a man whose company makes $1,6 billion a year, to radically change his style? Is Lady Gaga worth it?
Armani is well known (as said in the unreliable but popular source Wikipedia) "today for his clean, tailored lines". Another well known rule of marketing is making your brand distinctive and easily recognizable. Would you really say that this is Armani? I thought it was Tom Ford the one who had a thing for porno-chic.
Armani is well known (as said in the unreliable but popular source Wikipedia) "today for his clean, tailored lines". Another well known rule of marketing is making your brand distinctive and easily recognizable. Would you really say that this is Armani? I thought it was Tom Ford the one who had a thing for porno-chic.
It is understandable that he adjusts his designs to her need of shocking outfits, after all he's designing the wardrobe for her tour. However, he should never renounce his gist. What else have a designer, apart from his gist, in this ephemeral times we are living on?
*Lady Gaga in Armani Priv� in the last edition of the Grammy Awards
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