Online Blog Festival: Love Blogging

A few weeks ago the fabulous Disney Roller Girl announced that she was being featured on Vice Style as part of their Love Blogging season which takes a look at five leading fashion bloggers. Although this piqued my interest I never got round to checking it out. However, when an email from the Vice Style PR team dropped into my mail box I decided it was time to have a good look at Love Blogging. The series consists of five short films which celebrate the the new wave of fashion blogging but there is a twist here; instead of a straight documentary about the said blogger the film also features their fashion muses who discuss the impact that fashion blogging has had on the industry. The concept of Love Blogging was to launch Blackberry Torch (each blogger is seen working on the Torch) and the bloggers were selected by Blackberry XXX and Vice Style collaborator Daryoush Haj-Najafi. The five bloggers are Madeleine Ostlie from Seamless Fashion, Alice Goddard, Letty Schmiterlow & Louise Benson (a trio of independent bloggers), Bip Ling, Stevie McKenzie-Smith from Discotheque Confusion and of course Disney Roller Girl and they talk about what inspires them to blog, what they are passionate about and other bloggers that they admire. The bloggers appear alongside their fashion muses such as Lulu Kennedy, Celestine Cooney, Richard Nicholl and Gillian Watkins.

Each film is really well made, extremely glossy and draws you in and it is really great to see the bloggers at work ie taking pictures, discussing ideas and conducting research. Most of the videos that I have seen show bloggers talking into a camera or at fashion shows so this is really refreshing and to a certain extent rather innovative. Love Blogging actually launched in October with a film dropping each week - the film above is on Madeleine Ostlie from Seamless Fashion but you can catch the other films on Vice Style.

Online Blog Festival

I will hold my hands up and admit that I have been stuck in a rut. Feeling uninspired and ragged from the flu bug I picked up last week but mostly from my lack of exposure to some serious creativity. Well that all changed this morning when I received my delivery from my amazon guy which contained Style Diaries which is a book that features various fashion bloggers around the world. I actually came across the title in this week's Grazia and decided that I needed to have it in my life. Then barely a few minutes later I got an email from Vice telling me about their Love Blogging project which focuses on five prominent fashion bloggers. So not only are bloggers visible at fashion shows and in magazines they are also have a presence in books and viral videos but it does not stop there; earlier this week Facehunter announced that he is shooting a new episode of The Facehunter Show in NYC and add that to Bloggers Delight which is one of the first radio shows to feature bloggers it certainly pays off to be a blogger. Well I decided it was time for London Fashion Trends to host an impromptu mini online Blog Festival which will celebrate the way blogging is affecting our lives through various mediums. We have the books, online video shows and now a radio show and who knows what the future will hold. The Online Blog Festival will run over the weekend and will kick off later today with Love Blogging and tomorrow I will be featuring be Style Diaries and on Sunday it will be Bloggers Delight.