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Showing posts with label london fashion week. Show all posts
Showing posts with label london fashion week. Show all posts

Tuesday, March 22, 2011

Kiev Fashion Days - Young Talent Gets Noticed

Ada Zanditon

I'm very happy to be involved in an event that nourishes young fashion, I feel that it's the new talent that needs most support and that's why you may have noticed me putting a lot of effort into this project even though my involvement is on the sidelines. I am bringing two talented and very promising (on the verge of incredible success even) designers - Jeffrey Michael and Ada Zanditon to Kiev for Fashion Days.

Jeffrey Michael Design

Kiev Fashion Days A/W 2011 is from 25th till the 27th of March. Impressively, this is the first international (UK, Italy, Switzerland, Russia, Ukraine etc.) fashion event of its kind, and I'm proud to say it's in my homeland. It turned out that Kiev is also in Ada's heritage...all the roads lead home I guess. Both Ukrainian and foreign designers will present their collections in here, while editors of the most prestigious fashion magazines and bloggers from around the world will be attending the shows and lectures. Kiev Fashion Days has adopted the standards of the world's major fashion weeks and although it's only their second season seems to be incredibly impressive in terms of the guest caliber it draws in. Some names off the top of my head - Godfrey Deeny, Diane Pernet, Sophia Apostolou, Matt Irwin, Robb Young, Yvan Rodic, Alena Doletskaya. And incredible press - Italian/Russian Vogue, Dazed, Zoot, Wallpaper, LOVE, Beast, 032c, Purple Diary,10, Top10... 

The star of Milan Fashion Week, designer Francesco Scognamiglio is will celebrate his 10th anniversary of his eponymous house in Kiev by teaming up with Ukrainian L'Officiel, the very first Ukrainian fashion magazine, which will also celebrate it�s 10th anniversary and opening the event with his show. Scognamiglio will present his new collection, as well as the infamous dress worn by Madonna at the post-Oscar Vanity Fair party. "I am extremely happy to show my collection during Kiev Fashion Days. I like the style of Ukrainian women and I was very pleased with my initial visit to Kiev" says Scognamilglio.

What I particularly applaud is that KFD strives to educate about fashion as well as inspire and promote. Multiple lectures and workshops by foreign and local professionals are scheduled in the program from Scognamilglio to Doletskaya.

KFD events are also very impressive, a performance by �Thieves Like Us� is scheduled for the opening night and Pete Doherty will perform at the closing party.

More info: www.kievfashiondays.com
Accreditation and details for media: www.kievfashiondays.com/press
Kiev Fashion Days on Facebook

Wednesday, March 2, 2011

London Fashion Week � Autumn/Winter 2011 Season

 Photo: Catwalking.com
I Feel the Need�the Need for Tweed

The season started with Paul Costelloe opening yet another London Fashion Week show with autumn shades. But that was it for the usual fall tones. Soon the catwalks filled with bright colours and light fabrics as if the designers were predicting a globally warm winter. Janice Dickinson gave me a little scare with her lip, but then Hilary Alexander made it all better with her sunny worker bee disposition. Day one also attracted Corrine Bailey Rae, Jo Wood and Paloma Faith who was spotted at PPQ.

Photo: Catwalking.com
Art & Fashion Sitting in the Tree...

I always look forward to a Maria Grachvogel show because to me fashion is primarily beauty and secondly art. And Maria�s creations are the perfect marriage between the two. Seeing her show is like seeing something for the first time in nature that makes you glad you�re alive. Everything is beautiful, from the choice of the venue, which this time was at the stunning Savoy ballroom, to Swan Lake-like music. Her �Magic Pants� and catsuits have taken years to perfect in order to achieve that elongated leg and thin waist that every woman desires. When it comes to art Maria says that each piece of her unique print technique is called Artwork Print. It's hand painted, digitally engineered to work in harmony with the shape of the garment and the silhouette. "Each one is printed, cut and made one by one and each garment takes on average five days to paint, so it really is like wearing a piece of art� she told LondonFashionWeek.co.uk

 Photo: late and missed Rishi Mullett-Sadones
Jean-Pierre Braganza won us over with oversized, abstrametrical (I like making up words - abstract / asymmetrical) jackets. 

 Photos: late and missed Rishi Mullett-Sadones
Felder Felder chose unhealthy looking models with goth-like make-up and cigarette made holes in the clothes, which were probably laser-cut. We loved the silver space pants and beautiful flowing fabrics over sexy bodies.

 photo: Sofia Bak via iPhone 3GS
Corrie Nielsen was someone we saw for the first time and fell in love with at the finale. The models did an incredible job at creating an illusion of a gothic scene, moving like ghosts down the runway to captivating choir music, reminding us of Queen Elizabeth I and her powerful presence.


R.I.P. Trends

We know trends are only there to make the consumer feel the need for certain �must-have� items. But they�re also there to inspire. London fashion however is there to inspire unconformity. Between New York, Paris and Milan, London is a city that represents edge and produces designers that march to the beat of their own drum. This fashion week the designers seemed to say �enough� to the marketing industry and showed us the way to take risks and have fun with our outfits. And by the sour faces front row, I�d say we need a bit of fun. Isn�t it why we�re in the fashion industry in the first place? Because we chose to do what we love? Even though for years we�re forced to work with no pay, live on an occasional canap�, shove our blistered feet in high heels and forget sleep, rest or relationships.

Photo: Catwalking.com
Fantastic Mr. Faux

If there was a trend it had to be Paul Costelloe�s logo � the fox. Foxes were everywhere, not only did the naughty designers start creeping more and more fur back on the runway, but Mulberry used Mr. Fox for their inspiration. These cute critters were on London Fashion Week bags, Mulberry invitations, delicious ginger biscuits, as well as Mulberry catwalk soundtrack, which was from Fantastic Mr. Fox. Even street-chic during fashion week was foxy. Not to mention I felt much like a fox myself, the day after a Mulberry after-party I discovered a family of faux birds in my handbag "did I turn into a shewolf last night?" I thought and attached them to my outfit. Recycle recycle recycle. Speaking of Muberry, the show was as cute as ever with beautiful models, live dogs front row and on the runway.  The show as well as the afterparty drew in the most stars this season...Clemence Poesy, Professor Green, Kirsten Dunst, Benedict Cumberbatch (BBC's Sherlock), and I thought I saw Russel Crow at the after-party holding a women's handbag but turned out it was just my organic beer goggles.

photos: Sofia Bak
Young Stuff

Day one ended with a fantastic Central St. Martin's show, presenting 21 young designers. Daphne Guinness was spotted probably looking for a new protege. We loved Phoebe English who by the way won, but seemed like she was too strongly inspired by Maison Martin Margiela and Mark Fast.

 Photo: Betty Jackson Show by Sofia Bak via iPhone 3GS

Red or Dead

Day two drew in Nick Grimshaw and Jameela Jamil of C4, Pixie Geldof, Tracy Emin, and Alexa Chung, Melanie Blatt as well as Nicola Roberts were spotted at House of Holland. Betty Jackson woke us up on this rainy London morning with beautiful scarlet flowers in the hair of her models and on the runway.

 Photo: Catwalking.com
On Sofia: Live orchid broach - Kinder Aggugini, bag - Onna Ehrlich, necklace - Che

Kinder Surprise

Speaking of flowers, Kinder Aggugini charmed the front row by placing kinder orchids with care instructions on our seats. Some didn't want theirs so I saved the poor flowers by pinning them to my coat and took them home. Since the hair does have a very distinct trend in a shape of a ponytail this season, Kinder's models were cone-headed and had their tresses pinned into orchid-like ponytails. The atmosphere was beautiful until the show started and the photographers started yelling at the models to walk away faster so they can shoot the next girl (due to the shape of the runway). This made me laugh at first but then I felt sorry for the models and angry at the photographers. I know it's their job to do anything to get the picture taken, but there's no need to be so rude.

Photo: late and missed Rishi Mullett-Sadones
Photo (bride): Sofia Bak
Do Good, Give Blood

So far it seemed like a weak season, not a lot of celebs front row or famous models on the catwalks, and lacking in novelty or showmanship. Enter Charlie le Mindu. First off, let me thank Calum Walsh at Blow PR for convincing me to split forces and stay for Charlies show while sending the rest of my team to Nicole Farhi. Calum sat me opposite six porn stars chilling front row and next to a lovely party planner/stylist Leo Belicha who invited me to the after-party sponsored by Babestation. Fashion  royalty Diane Pernet and Daphne Guinness were also in the audience. It's difficult to talk about the fashion, when clearly the show was about something much more important...and if you can't guess what it is I think the bloody sign on the very first models head pretty much spells it out. The finale was staged to a soundtrack of slaughtered pigs, which again, made me laugh at first and then made me remember why I'm attempting to be a vegan at home. It was so loud and played for so long that I felt like going to church after it was over. Charlie came out to wave at the spectators wearing a bloody apron. The man knows how to get through to his audience, no matter how brain-dead we are during fashion week madness.

Photo: late and missed Rishi Mullett-Sadones

Koma Fulton Stop

The #BFM's like to pan over David Koma, the hottie of the straight men in fashion department. And the way he dresses women...well...his wife is a lucky gal. Koma presented a very elegant and sexy collection of soft leather with a feminine touch of pom-pom's and polka dots. Holly Fulton had a show following Koma's in the same venue and for the same guests, but for some reason one of the guests decided to skip the Fulton show and left in-between. We wont name names, but let's just say it was a BIG buyer.  Why? Because they don't carry Holly. Is that an excuse? We think not, but who knows maybe she had a good reason. Besides...people in glass houses... . Holly's collection is definitely one you will always recognize. Some lines have a strong signature and some are constantly re-inventing.  This season her smoking lips made me want to own a piece from her collection, which previously seemed like something that isn't my style. Long silk dresses with art deco prints gave an aura of glamour to a previously edgy runway at the BFC tent.

Photo: late and missed Rishi Mullett-Sadones
Photo of Marina: Sofia Bak

Sharing the Spot LED Light

At Mark Fast, Jeffrey Michael Design was trying to steal the show. Marina and the Diamonds was spotted wearing his cool LED vest on the front row. But Fast quickly pulled in the focus. The minute his first look hit the runway a wave of "wow's" went through the room. Often criticized for this or that Fast has surprised everyone in the room with something completely different from his usually sexy knitwear by showing leather and other amazingly edgy looks. Elle Russia editor next to me was glued to the runway and laughed at my comment "Are we at Mark Fast?" His beautiful collection was inspired by a wolf in sheep's clothing, and that says something more about his opinion of his line than these particular designs I would think.

Photo: late and missed Rishi Mullett-Sadones
On the Dole

"He's big in Japan" people were saying before the Ashish show. Paloma Faith, Amber Rose and talented M.I.A. sat front row, and I was wearing what I call "The Real Wonder Bra" by Jeffrey Michael Design. Attention seeking? In a word - yes. What wouldn't I do for a friend? We loved the show, one of the models was chewing gum and it was very fitting with the line. Jeffrey called it sparkly hobo chic, and I decided I must have the sweater that proclaimed: "Hard Times".


Photo: Catwalking.com
Oy Vey...Oh Yay! 

Linn almost had a breakdown on the way to Burberry. Fashion Bus (the press bus) was stuck in traffic and we were reading tweets saying the show was about to start. When we were finally there we ran for the doors and were the last one's in, some of the other journos from the bus didn't make it. Running (late) for once paid off for me because I ended up getting a better seat right opposite Kate Bosworth, Rachel Bilson, Ellie Goulding and Mario Testino. But I was a bit disappointed with the show at first. After Bailey's S/S10 work he can't seem to exceed my expectations. However, I did enjoy the second leg of the show. Elegant white coats and jackets tied up like presents with black string-belts were very chic. I later got the scoop from my BFM agent at Burberry and found out that the clear rain protectors that were used to save the designs from the fake snow at the end are selling like hot cakes. I also have some inside info on Burberry Bespoke...but will not reveal it just yet.
  
 Photo: Catwalking.com
Another "oy vey" moment came when I saw I had a standing ticket for Giles. It's the inside joke of the #BFM that I don't like to use those because I don't want to get too tired for the rest of the shows. Work smarter, not harder I say. But they like to make fun of me for being a diva. "I'll do it for Giles" I said. The Royal Courts of Justice is a fabulous venue which was really well organized and I ended up not standing for long, waiting around along with Pixie Geldof. Inside I discovered I could sit on the side benches. I noticed flame-haired Mary Portas (Secret Shopper) front row. Before the show started one of the photographers scouldn't help himself in such an acoustically perfect venue and started singing, which send a roar of laughter through the room. I loved the show and ended up standing to see it (next to Louise Redknapp who came in late).

Photo: Catwalking.com 
Mary Katrantzou seemed to have been the press favourite this season. Everyone from Suzi Menkes to Hilary Alexander was calling it her best season yet. Inspired by the Asian motifs this season Mary came out with more unbeatable work in her signature style.

 
 Photos: Catwalking.com
Sex Exchange

Genders swapped this season at Paul Smith and J.W. Anderson. Shiny happy Paul has decided to continue with his menswear theme (which I adore) and made some updates. If S/S11 was forecast as bright and preppy, his A/W11 collection was more relaxed and geeky. We also loved the dangling scarfs at menswear day closing show Tween.

Photo: Catwalking.com
Vivienne Westwood continued with some of the gender swap theme and was appropriately attended by Boy George. Westwood is a trustee of Liberty and continues to use the medium of her shows to talk about culture and politics, more specifically about the urgent need to act against climate change, which makes me love and respect the lady even more. Her rag-doll/scarecrow make-up excited the media, which pictured gold paper-faced model for days to come. As distorted as her models were on the catwalk, Vivienne herself came out as elegant as I've ever seen her. Her hair was pinned back in an elegant sea-shell and she wore a stunning blue dress which made her dameness appear very blue blooded indeed.

 Photo: Catwalking.com
Alice? Who the Fudge Is Alice?

Temperley returned to London with a captivating show at the British Museum. Before the show we spotted Jaquetta Wheeler chasing her kid across the runway and the charming Mark Ronson. The production was unbelievable, with such a huge space the models executed their walk to perfection, basically watch the video, not the pictures for this one. The catwalk was very complicated and the designs seemed to have been inspired by flamenco.

BFM ETA @ BFC 4 EDM @ 2:45 #LFW

Emilio de la Morena drew in Olivia Palermo and some joker photographers who yelled "dont take pictures of the photographers!" before the show which lightened the mood.


 Amr with his models backstage by Sofia Bak
#BFM split forces again and I just made it to Bodyamr as the show was starting. I met Mak from Bodyamr at my local and it turned out he lives in my building! Needless to say I was able to snap this backstage shot with my iPhone and someone else's flash thanks to my love of Guinness. This season Amr started making shoes and came out with some fabulous gold boots and a lot of sparkle in his designs. Beautiful flowing gowns and middle eastern magic made this show a success for this celebrity favourite. 

Amanda Wakeley show had beautiful seam work and no less beautiful Louise Redknapp and Tracy Emin who was sitting next to a hot man Jeffrey and I couldn't stop staring at. The man can dress! Sharp black suit, stiff white collar...very Tom Ford. Speaking of Tom Ford, everyone was talking about his secret show this season. Is this going to become a trend now? Secret shows? Anyway, Tracy told us that the beautiful man is Amanda's boyfriend. What a stunning pair they make...

 Photo: Catwalking.com
Louise Gray was inspired by a celebration. I was not inspired by Louise Gray. In fact I was kind of scared. Clowns...anything to do with clowns...or maybe it's the kids that scare me, not the clowns.

  Photo: Catwalking.com
Roksanda Ilincic had the most beautiful show as far as my taste is concerned. The rich colours, the luscious fabrics. I think it's her best season yet. She's on every editors watch list including Anna Wintour, and we can see why.


TONI&GIRL 

Just wanted to show the amazing job the guys at TONI&GUY are doing for the press during fashion week. I have no time or energy for anything let alone styling my hair, and they save me every season. Just look at how gorgeous and happy they made my friend Olena from AnOther Magazine. Thank you Richard and Lauren!


Cool Dress

Have you heard of Ada Zanditon? Someone to know I would say. Sweet as a pea, talented and eco conscious. We met her at Esthetica exhibition and fell in love with her personality and her stunning designs. I later noticed this (above) outside On/Off and had to take a picture. It's her dresses frozen in a huge block of ice. What went on here Ada? Whatever it is +A for creativity.


Street Cheek

The fashion crowd was as entertaining as ever with their outfits. This season there were mostly young grannies and sex slaves...and my "The Real Wonder Bra" lighting up the menu at Balans.


Blender Brain

Towards the end of fashion week I seem to loose the ability to even form a sentence. I was about to make some point talking to Katie the tall blond hottie from Bryan Morel and someone from Imagine Fashion and realized half way through that I've forgotten what I'm talking about, which was really embarrassing. After Topman afterparty at Bungalow 8, I asked Kat (RYAZANSKAYA): "Are you sure I haven�t fallen down the stairs last night? Everything hurts". Now all I have to do is kick two LFW habits � drinking Vitamin Water, and Tweeting. My memory is coming back to me now and I just recalled reading something I thought was extremely funny in Fashion Week Daily...in reference to Pam Hogg, Harper's BAZAAR editor was quoted "I tried to tweet about gold lam� but couldn't figure out how to do the accent on twitter, and without the accent...well that's just lame isn't it?" It's all coming back to me now...eco girl Erin O'Connor at the VIP area in the BFC press room looking hot in a navy hat. By the way, can we get BFC to make the press room bigger? What's with the lines? So inconvenient when you have to work.
Yasmin Le Bon cat-running at Issa, bad photo by Sofia Bak
Fast walking models caused a stir amongst bloggers who couldn't take pictures fast enough with their smartphones. Self included. Backstage rumor has it - the designers are worried about their looks getting into the wrong hands so they asked the girls to walk faster.

Beautiful setting as always at Tata Naka presentation directed by my Harper's editor Natalia Alaverdian who was producing their look book shoot.

All images and videos from the shows can be seen here


Dedication

This London Fashion Week brought about the best time of our lives' so far. But then...devastating and shocking news. My team and I met a wonderful, sweet, kind, funny, beautiful young photographer who quickly became a friend, and just as quickly dissapeared from the face of the earth. I know you're in a better place Rishi...this world is a test that makes us the best we can be walking through all it's darkness...it's not easy to be here. A lot of the times we're unhappy and you never really know anyone, but I know you were good, and I know you are at peace now, which is the only comfort we can cling on to now. This article is dedicated to you. We miss you, we selfishly wish we had a chance to become your true friends and have you around shining your light into our lives like you clearly did for your family and friends. We can't imagine how they feel right now if we feel the way we do and we only just met you. All we can say is we appreciate the little time we had with you...you made us better in just a few days. Thank you.

...Sofia, KatLinn
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Sunday, February 27, 2011

Fashioning February: Goody Bags Galore

No decent fashionista leaves a fashion show without a goody bag. These are mainly placed in the front row (sometimes second and third depending on how well off the designer is) for the creme a la creme such as top editors, buyers, celebs and certain bloggers. The idea of the goody bag or swag as they are now being referred to, is so you buy into the brand and give it a favourable review. They come in the form of fancy designed cardboard bags or recycled cloth ones and they can contain anything from perfume, tshirts, gift cards, make up to bottles of water. The quality of the bag really depends on how rich or generous the designer is feeling at the time or whether they have been able to find a company to sponsor them. Some bags can often be more style than substance with nothing more than a bottle of water and a mere magazine inside. However due to the recession it is no surprise that goody bags lack the lustre that they used to have in more buoyant times. Some designers do try their best though; during my adventures at London Fashion Week I managed to collect several goody bags and this is what was in them.

The Look Show
Bottle of Water
Look magazine
H&M magazine
H&M leopard clutch
New Look chiffon scarf
LMS Spotlights active cell regeneration
Marks and Spencer sunglasses
Monsoon jewellery
Rimini eyelashes
Label M sea salt spray
Natio rose water camomile skin toner
Kleenex tissues
Urban Decay eye pencil
Nails Inc nail polish
Next just pink lip balm
John Galliano perfume sample
Natio facial cleanser
L'Occitane hand cream
Natio moisturiser

MAC
Press releases and look books
Notepad
Lipcreme
Skin Base
Eye Creme

Jazzkatz
Vauxhall Fashion Scout notepad
Bottle of Vitamin Water
Label M fizz control serum
Label M mesh styling

Jaeger London
Bazaar magazine
Bottle of water
Bar of chocolate
Label M split end sealer compact

Paul Smith
Optimistic perfume
Paul Smith notepad

Bunmi Koko
Cupcake by Louise
2 cans of Red Bull
2 packs of Ferrero Rocher chocolates
2 packs of Borders cookies
2 packs of No7 colour eye palette
Sanctuary shower gel
Cargo concealer and foundation
Pen
Cargo mascara

All in all not bad at all and much appreciated.

Check out this hilarious video about goody bags at New Zealand Fashion Week.

Friday, February 25, 2011

Fashioning February: Enya Patricia


Enya Patricia from ondolady on Vimeo.
Every good lady needs a clutch for those occasions when you are out on the town. Right now I am enjoying a love renaissance with fur - ok faux fur, I mean I don't want a bucket of blood thrown over me like poor Samantha did in Sex and the City: The Movie. At London Fashion Week I kept seeing fur everywhere as jackets, gillets and satchels and they looked really cool in a luxurious way. So when I came across a faux fur clutch at Enya Patricia's stall during the exhibition of Fashion Mavericks I was taken by it. Enya Patricia is a brand owned by Enya Patricia Mooney who started designing in her spare time while she was studying Child Psychology. She also showed her lovely collection at Fashion Mavericks which was feminine with a dash of sexy, we saw elegant dresses draped with leather or fur accents. I grabbed Enya for an interview so she could tell me more about her classy collection.

You can check out Enya Patricia's website.

Wednesday, February 23, 2011

Fashioning February: London Fashion Week February 2011

I wasn't planning on doing a round-up post for London Fashion Week AW11, I was just going to post reviews of certain shows and events but as I have had such a crazy few days I decided it would a shame not to tell you about it. LFW 2011 was definitely the best I have ever experienced, from the moment I went to pick up my press pass in the congested registration area of the British Fashion Council (BFC) tent it was go, go, go.

Friday
First of all it was the obligatory pop in to the press room to pick up press packs and do some people watching. I forgot that it was BYOL aka Bring Your Own Laptop and the room was packed with journos and bloggers tapping out their copy. I rushed over to Holborn for The Look Show (review over here) where I bumped into fellow bloggers Archna from PunchBowl Blog, Nneoma from twentyteneightyfour and Muireann from Bangs and a Bun.

Sunday
I planned to spend the day hopping between Fashion Mavericks at Strand Palace Hotel and the BFC tent but before that I had more important matters to attend to, such as getting my make up done at the MAC booth. After that it was the Jasper Conran show which offered us a monochrome feel with sleek A line dresses and skirts with jersey tops and blazers. I made my way to Vauxhall Fashion Scout to see Jazzkatze where I saw loads of floaty, chiffon material in the form of blouses, shorts and cutesy dresses. What I loved most about this collection were the hair which were lovely up dos with a string tied round sections of it. Then it was onto Fashion Mavericks where I saw up and coming designers such as Enya Patricia (interview with her coming up shortly) and Hamra Alam. There were both great but I was gutted that I missed Kiki Kamanu because she had some brilliant designs including handbags made out of Ankara cloth. Watch out for an interview coming out with her very soon. I managed to catch the Jaeger London show which was a special event for Vodafone VIP customers. It was hosted by T4's Jameela Jamil and displayed what the line does best; smart structured tailoring but this collection had splashes of vibrant colours interjected amongst the muted ones. Then it was off to my final show A La Mode at Charing Cross Hotel. The event had been running since Friday so Sunday was the last day. I was treated to collections by Lunar Skye which was a selection of wedding dresses, Omar Mansoor which comprised of some glorious evening dresses, Zed Eye which was more directional with fantastic mix of different fabrics and Eveae West by Egypt which were a treat of short sweet dresses.
Monday
I was going to take this day off to rest but an impending interview and more scintillating shows lured me out of my house. At Somerset House I headed to the screening room to catch the short film by Fred Butler Style and was taken away by the wonderful cinematography. After that I headed off to see Todd Lynn in the BFC tent where I saw some really lovely fur stoles in the collection. This was the first collection I had seen that contained both men and women's wear and he did it very well. There were a lot of muted colours here with a couple of bright red outfits, cool knitwear as well as biker jackets. Then it was back to Fashion Mavericks where I saw designers Susana Bettencourt, Sarahi House of Fashion and the end of Fabryan. Then we popped across the road to The Savoy to see Paul Smith; the lavish surroundings of the venue was perfect for what is regarded as one of the country's finest brands. Tinie Tempah may have kicked off the black thick rimmed glasses trend but Paul Smith was definitely legitimising it when he sent his models (male and female) down the catwalk rocking the preppy come Englishman/lady look. From the understated style of Paul Smith to the flamboyance of Bunmi Koko who showed at Vauxhall Fashion Scout later that evening. All I can say is wow! Out of the shows that I have seen that was the one that blew me away in terms of creativity, vibrancy and the use of colour. Bunmi Koko is one to watch for the future. My last stop was Samantha Cole London which was just upstairs and this was a dark slightly Gothic collection of dresses made in leather, velvet and jersey. This was a really dramatic and powerful collection which was exacerbated by the fact that the show took place in two different rooms with the models flowing from one room to another.

Although LFW is scheduled over six days I am afraid I only lasted three. I know it sounds like a cliche but rushing round to fashion shows is such hard work darling!.

Thursday, February 17, 2011

Fashioning February: Behind the Scenes at London Fashion Week

New York Fashion Week comes to an end today and after seven days full of fun, frolics and fashion, tomorrow the fashion pack descend upon England for London Fashion Week. Over the next five days we expect to see collection after collection being displayed at Somerset House and various trendy venues around the capital. However, behind every show is a team of stylists, PRs, hairdressers and make up artists who make sure everything looks uber perfect. Thomas Walker is a make up artist who will be working hard backstage making the models look absolutely flawless.
I have been a freelance make up artist for two years however I have worked in the industry for 10 years now. This year I will be keying the make up for the Thomas Tait show which I look forward to working on every season because Thomas like myself is a perfectionist, so we always create something wonderful. I adore working with him. This year I am working on other top secret projects. Even though I'm only working on the one show this season a lot of time is spent prepping, researching looks; the side to my job I love. Along with the other top secret project I'm working on I'd say life over the Fashion Week period will be pretty hectic. I adore the backstage vibe, some find it stressful however I love it. Everybody is just working towards creating art at the end of the day so we all just wanna get our work down. I am an extremely calm person so it takes a lot for me to get stressed I love it. I always look forward to Ashish, Vivienne Westwood and of course Thomas Tait. However all the shows are great as they create trends that I can incorporate into my work.
To keep up with Thomas's movement during London Fashion Week follow him on Twitter

Monday, January 31, 2011

Fashioning February: At Your Liberty

Being a fashion blogger can be quite contentious at times but being an anonymous blogger has got to be pretty tricky. But this is exactly the role that Sasha Wilkins held on and off for a good few years before she decided to come out around this time last year with a brand new spanking website. Sasha wears many hats such as style journalist, editor, broadcaster as well as social media consultant and divides her time between London and New York. During her time in blogsphere she has become one of the big guns in fashion blogging and gathered a lot of media clips in newspapers and magazines; you will meet very people in the industry who have not heard of her or come across her blog, Liberty London Girl (LLG). So I just had to have her as my Blogger of the Month for Fashioning February and I was ever so delighted when she obliged.

What made you start blogging?
I started LLG in September 2006 as a place for personal writing. I only managed a couple of entries, and re-started it when I wanted to keep a journal of my life in New York for my family and friends when I moved to Manhattan in January 2007

Describe the concept behind LLG.
For the first three years of LLG there was no concept, no grand plan. I just wrote�I didn�t speak to publicists; I didn�t plan my posts�it just happened. Now that LLG is my full time job, I describe the site in two ways now: beyond the personal blogging about my life, firstly I see it partly as an insider�s guide to all manner of things, taking readers to places they might not necessarily either have access to, or the means to explore themselves, be it backstage at a fashion show, on the road with a rock band in America or inside an extraordinary hotel room.  I also describe it as, �What to read when you want to know where to go, where to stay, what to do when you get there, and what to wear whilst you are doing it all.�

Over the last year bloggers have really made their mark at fashion shows and in the media, how do you think they will continue to push the boundaries over the next few years?
I don�t know that that many bloggers have really made their mark at fashion shows. Access is still pretty limited, and it�s a small band of bloggers that really gets to see it all. (I don�t think any access I get counts as I�ve been in the fashion industry for years.) But I do think that blogging has changed the way we look at news gathering. The immediacy and personal voice of blogging have changed the media landscape forever. It is certainly true that bloggers are one of the main reasons that we no longer perceive print journalists as the gatekeepers to news and information, and I am sure that bloggers will continue to set the agenda for change.

You have a huge following; do you ever get stressed about maintaining such a high standard?
I�ve written for publications like The Wall Street Journal, which has an audience in the millions, numbers which I don�t even dream of for LLG, let alone aspire to, but the difference between print journalism and blogging isn�t about numbers: it is that it is so personal, so direct. I know how strongly I engage with the blogs that I read and I presume that readers do the same with mine. That is an enormous responsibility and one I don�t take on lightly, but I just continue doing what I have always done, and hope that my brilliant, funny, engaged readers stay along for the ride.

What do you do when you are not working on your blog?
I have a company, LLG Media, which encompasses the blog, and my thriving consultancy business, LLG Consults, which helps luxury goods brands and public relations agencies engage effectively with the world of social media. I do still occasionally file copy for print publications as a journalist.

Describe a typical day in the life of Sasha Wilkins.
My blog has become my business, so much of what I do is connected with it in some way. But to be honest, apart from the actual blogging, my working day is pretty much identical to what it was as a fashion editor, as the people I work with and talk to don�t seem to treat me any differently from when I worked on magazines. A typical day would start with a 9.00am working breakfast in one of the places that style PRs like to take press, so in London that�s The Wolseley, Dean Street Townhouse or Cecconi�s, and in New York Balthazar or Caf� Cluny. After that I will either go home to deal with my giant, headache-inducing admin list, research stories, take photographs, read a vast amount on�line and, of course, blog, or I will stay in town to take more meetings, visit designers and showrooms, probably do a lunch or coffee with a designer or PR and then work in the afternoon at Soho House in either London or New York, which I use as a base and which are very useful for sole entrepreneurs as they have wi-fi and lots of power points, before going (very briefly as I loathe parties) to an evening event, maybe a launch or store opening, or heading to a studio to appear on a news programme for the BBC World Service. I rarely turn off. But I did write recently about making time for a work/life balance and I am trying to keep to that resolution, by going out for dinner with friends or heading to my lovely sister�s for supper with the dog in front of the TV (and not writing about doing either!)

From where do you source your stories?
I write about everything in which I am interested. That could come from off the top of my head, a book I am reading, a comment a friend has made, a press release, a publicist�s phone call, or something I have seen in the street. The simple answer is everywhere.

What are your favourite glossy magazines?
I have every copy of British Vogue dating from 1989 onwards and a huge affection for Conde Nast Traveller as that is where I started my career. I�m very interested to see what both Stefano Tonchi does at W and Sally Singer does at T, as they are clearly both brilliant editors. I do like a good read and The New Yorker, Vanity Fair and Red in the UK are perfect for that. And, of course I take Grazia weekly.

Name five blogs that you read religiously
Fashion Editor at Large, Kingdom of Style, Textbook, What Possessed Me and Backwards in High Heels.

Last year you switched platforms from Blogger to having your own website, how do you see LLG evolving over the next two years?
I have lots of plans! Exciting ones, for me anyway. I can�t divulge most of them I�m afraid, but I can tell you that there will be a lot more video on LLG, and that I am collaborating with Mercedes-Benz UK in February at London Fashion Week for the third time on the Voices of Fashion project, where I will be Tweeting at @MercedesLFW from 01 Feb, and blogging for them here.

You can read Sasha"s blog here.

You can follow her on Twitter.

Thursday, September 23, 2010

Marie Claire Presents the Maybelline Pop-Up Shop

You all know I love a pop-up store so I had to get down to the Maybelline Pop-Up Shop presented by Marie Claire which is in Covent Garden. The store which has been created specifically for London Fashion Week is the first of its kind in Europe. Maybelline Pop-Up flung its doors opened on 16th September in Covent Garden and they have been inundated with visitors since then. The store is a 600 square feet emporium with a smooth white alabaster exterior and a very light and airy interior. The wooden floors and white walls meshed with the brightly coloured make up and branding materials provide a sense of intimacy without feeling cramped. The treats on offer are complimentary manicures, makeovers and eyebrow threading. You can also purchase the latest limited edition of Marie Claire (you know the one that the subscribers get and we ordinarly folks don't) as well as the latest make up items. Pinned up on the wall are images of models donning the latest make up looks from the catwalk which the Maybelline make up girls are on hand to recreate. It is also a place to go to get lots of advice on the
The lovely Yrsa and I took a trip to the shop and had a very nice wander. The make up artists were very nice and friendly and keen to help. I had a manicure done which was pretty top notch and Yrsa had her eyebrows threaded and she did not feel any pain at all. Now I have been getting my eyebrows threaded for a good few years and always feel it so I was amazed when she told me this. This place is a must for all beauty junkie and for any respectable lady who wears make up.

The Maybelline Pop-Up Store is open till Sunday 26th September so make sure you get in there. The address is 18 Shorts Garden, Seven Dials, (just off Neal Street) Covent Garden, London WC2H 9LD.

Press Lounging

One of the fun aspects of attending London Fashion Week was roaming round Somerset House having  a look at the exhibition and I love having a peek in the press room at the British Fashion Council (BFC) tent. As well as being full of loads of information about the shows and designers, the press room is also a space where journalists and bloggers can bang out their copy while sipping a cup of much needed coffee.
What I love about the BFC press room is the way it always look completely different every season. The look for this season was Scandinavian Modern with wooden floor boards, chic white work desks and benches as well as round sofa's stylishly dotted around.
The media rooms at Vauxhall Fashion Scout and On/Off are always equally stylish and all the press/media rooms are equipped with laptops. The concept for Vauxhall Fashion Scout is the minimalism look with shiny lacquer white desks and white leather sofas. The furniture made a perfect contrast to the classic parquet flooring. I didn't make it down to the press lounge for On/Off which I am gutted about because I heard that it was amazing and contained some funky knitted chairs and decadent lampshades by designer, Melanie Porter which are pictured at the top. They look amazing don't they?

The picture in the middle is of the BFC tent and the one at the bottom is of Vauxhall Fashion Scout.