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Showing posts with label anne slowey. Show all posts
Showing posts with label anne slowey. Show all posts

Wednesday, December 31, 2008

Stylista

The theme tune is a bit like the signature song to The Devil Wears Prada (Jump by Madonna) and it has the formidable boss from hell so comparisons between Stylista and The Devil Wears Prada are expected. Stylista is a reality show that followed 11 wannabe fashionistas vying for the position as assistant editor at US Elle magazine. This job comes with other perks such as a plush apartment in Manhattan for a year and a wardrobe allowance from H&M for a year. Now who can argue with that? Stylista aired on CWTV between October 22nd and December 17th�in 2008.

The contestants were aged from 19 to 28 and all came from a variety of backgrounds and as you can expect had very different personalities. There were five of them who stood out to me - for example�Dyshaun - a wardrobe stylist who clicks his fingers a lot and squeals OMG quite a lot.
Then there was Kate - a former Law student who drama seemed to follow everywhere. She seems to get into arguments�with every candidate in particular�Megan - a boutique owner who is as calculating as they come. There was�Ashlie - fashion buyer who is passionate and not afraid of confrontation. Then there was�Johanna - a former Military Analyst who you would view as a fish out of water. �Fashion News Director aka boss from hell, Anne Slowey made no impression on me at all; she came across as stiff, cold and very awkward. She lacked the presence of Miranda Priestley/Anna Wintour and the sophistication. She was like a low rent version of Nina Garcia. Also what was up with her accent? Is it British, American, faux Brit or what?�

In each show each contestants are given two tasks; an assistants task that consists of something menial like putting together breakfast for Anne, pitching a birthday party for Anne's spoiled bratty niece or selecting an outfit for her to wear for a weekend away. The winner is given the power to choose the team members for all groups. A move that a few of the contestants relish as they have the power to influence the outcome of that episode's task as well as the actual competition. After the groups are decided they are given an editorial task which ranges from styling a photo shoot, working on a trends page, producing an ad campaign and working on a fashion shoot. This is really where the show comes into its own and sheer genius; think Project Catwalk and The Apprentice�- candidates getting down and dirty into an exciting and creative project and you get the gist. The groups present their ideas to Anne and her cronies, the weakest group is brought back in to face the music and the worst performing person or in many cases - the scapegoat is sent packing. The show wonderfully demonstrates that it is the combination of a great idea and the execution that makes a successful project.

Stylista has enough action to keep you interested but the constant bickering between the contestants gets tiring and very jarring after a while. �We all know that the fashion industry contains unsavoury characters but I feel that the producers went too far with this. No matter how bitchy fashionistas can be to one another the ultimate thing that remains is that they are always professional.�My opinion about Stylista is what a great show it is bloody shame about the drama. �However, there are some good stuff that came out of the show such as insider blogs from the peeps from Elle mag such as Fashion Bookings Editor,�Malina V. Joseph. More interesting are the stories from the contestants, Ashlie shares her Stylista experience with us in her blog�along with Kate.�

I enjoyed watching the show but what I have gained from the show is the amount of thought and effort that goes into producing those editorial pages; the pondering over the headline, strap lines, images and captions. Not an easy task and who said working on a magazine is all glamour. In case you are interested the person who landed the coveted position was Johanna who worked her ass off to raise her stake in the fashion game. She even went as far as to set up a blog where she could display her writing talents. Check it out here.�

Sunday, October 19, 2008

It's a 'magazines' life

Working on a magazine is glamorous. Sorry, let me correct that; the idea of working on a magazine can appear to be glamorous. However throw in the low pay, job insecurity, tight deadlines and long hours not to mention being amongst volatile characters and the industry starts to lose it's appeal. The perks can be high though such as free entry to practically any event in the land and abroad as well free goodies landing on your desk each day. So it is no wonder that people are so fascinated by mag land which has culminated to the huge success of The Devil Wears Prada and Ugly Betty. The concept went one stage further with the introduction of a reality show called, The Paper where a bunch of college kids put together a student publication. Now we have Stylista, upon us where we join Elle's Fashion News Director, Anne Slowey on her search for an assistant.

Today saw the airing of Peaches: Disappear Here on MTV One, a documentary that followed Peaches Geldof while she edits a glossy magazine called, Disappear Here. The publication is supposed to reflect Ms Geldof herself in that it is edgy, arty, trendy and covers arts and pop culture. As well as a mentor in magazine supremo, James Brown who founded lads mag, Loaded, Peaches was granted with a team of six writers, designers and advertising execs. The comments leading up to the programme about Madame le Geldof have not been good. To be blunt she has been described as a monster and beastly by media aficionados. and there have been complaints about her arrogant manner to her team. For those who don't know, Peaches Geldof is the second daughter of Sir Bob Geldof (a rock artist but more famous for being the founder of Band Aid and Live Aid) and the late TV presenter Paula Yates. After the tragic death of her mother, the Geldof daughters have kept a very low profile till a few years back when Peaches began to be papped out and about at glittery events. She was granted a column in Elle Girl (read editor, Claire Irvin's hilarious article on Peaches here) and NYLON TV and became known for her outspoken views. So it was no surprise to anyone when she expressed a desire to be a journalist and pretty soon she was approached to present a variety of TV documentaries. However, along the way Peaches has managed to rub people up the wrong way and make a few enemies. There is also a notion that she has only been given these wonderful opportunities due to her name rather than her talent.

Therefore you would be right in saying that this documentary would be a perfect way for her to dispel all these theories and show what a talented journo she is if not a fantastic person. Sadly, Peaches fails on both counts. She is rude and disparaging to her staff directly and during her voice overs. I almost winch when I hear her comments when she is describing their abilities. Her professionalism leaves a lot to be desired as she decides to leave midway through production to go to the States for a festival. Her argument being that she is covering the event for another magazine. Right! Well in the magazine game timing is everything so it might have been a good idea to inform her editor about the impending documentary so he or she could ask someone else to cover it. It is all rather bizarre considering that the programme is produced by her Dad's production company. Peaches: Disappear Here is very entertaining and extremely well made and shows a knowledgeable and passionate magazine team who are keen to learn and I loved watching it. The show would just be so much better without Peaches in it.