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Showing posts with label Dior history. Show all posts
Showing posts with label Dior history. Show all posts

Tuesday, January 13, 2009

The gold wickerwork

It is amazing how the big couturiers got their inspiration from everything. The Dior's cannage, a construction based on geometric lines which has become the brand's most successful value, was inspired by a typical wickerwork from the Fifties. When Mr. Dior saw the chairs for his new maison -at Avenue Montaigne, where his flagship store in Paris still is- he loved them. And the chairs became the inspiration for Dior's house greatest design: the cannage.



La capacidad de los grandes couturiers para tomar su inspiraci�n de cualquier lugar es incre�ble. El cannage de Dior, la construcci�n de l�neas geom�tricas m�s c�lebre de la firma, fue inspirada por unas sillas. Suena simple, pero en realidad no lo es. Eran unas sillas con el asiento de rejilla que Christian B�rard y Victor Grandpierre, los encargados de poner a punto la nueva maison del genio parisino en la Avenue Montaigne -donde a�n est� ubicada su tienda-, importaron de las Indias al conocer la debilidad del dise�ador por la decoraci�n del siglo XVIII.
It was in 1953 when Eau Fra�che was launched. The bottle had been designed by Edmond Roudnitska and it was the first time they engrave the famous cannage.
Fue en 1953 cuando se lanz� la fragancia Eau Fra�che, cuyo frasco hab�a sido dise�ado por Edmond Roudnitska y que llevaba, por vez primera, el famoso cannage cincelado en el frasco.